Get a personalised letter from Santa

Hackney artist Electric Adam brings wearable art to international competition

PUBLISHED: 17:41 15 September 2017 | UPDATED: 17:42 15 September 2017

Electric Adam's piece for WOW. Picture: Neil Price

Electric Adam's piece for WOW. Picture: Neil Price

© 2016 World of WearableArt Ltd

Adam McAlavey’s latex costume creations are making the trip to New Zealand for the World of Wearable Art awards next week

Electric AdamElectric Adam

Latex wizard Adam McAlavey is about to bring his wearable art from his Hackney studio to Wellington, New Zealand, where he is taking part to the World of WearableArt (WOW) awards on September 22.

He was a finalist in the competition last year, when he won the Performance Art Award thanks to a latex dress which was inflated around the model to create a living sculpture.

This year’s costume entry will be something as impressive as last year’s Queen Angel, yet less stationary.

“I decided to make a large latex vacuum piece that would make a big impression on stage but allow the performer to create their own character and be able to walk, jump, dance, whatever they want,” says Adam.

“It’s made from latex and rigid plastic. I had a character in mind while making it, a wild demon, a cross between the Tasmanian devil and the demons from Hellraiser.”

Film costumes, especially the outfit of sci-fi cult characters, have always been one of Electric Adam’s main inspirations.

“The Storm Troopers in Star Wars, everyone in the Mad Max films, Ripley wearing the Power Loader in Aliens… these images really excited and inspired me and made me want to make my own costumes,” he says.

Other precious sources of inspiration are the armours he used to see as a child in castles around the country, alongside London’s museums, such as the V&A, where Adam was invited to perform in the past.

“I spend so much time in their cast courts getting inspiration.

“And the current Into The Unknown exhibition at the Barbican just blew me away, there’s so much great stuff in there.”

After years spent creating fetish costumes, Adam is trying to fight the misconception around latex through his art.

“In 2011, I opened my studio for Hackney Wicked and the overwhelming response was ‘I want to see these things live with you inside them’ so I started performing them as living sculptures,” he says.

“Fetish isn’t just about sexuality. It’s allowed me a freedom of expression I couldn’t find anywhere else.”

Latest Hackney Stories

Yesterday, 18:11

London Lions maintained their lead at the top of the BBL Championship with victory on the road against Worcester Wolves.

Yesterday, 16:56

Leyton Orient came from behind to beat Bromley and extend their unbeaten run in the National League to six matches, while also returning to the top of the table.

Yesterday, 09:00

Justin Edinburgh will make at least one change to the team which won 3-1 at AFC Fylde last time out

An 80-year-old grandmother was called a “f***ing bitch” in a “foul outburst” by her alleged murderer months before she was strangled with a lawnmower cord in a Colindale allotment shed, the Old Bailey heard today.

Fri, 15:00

A new book called Orient in the 70s has been released and will be available to Leyton Orient fans in the Supporters Club ahead of the match against Bromley this weekend.

Fri, 09:34

Detectives investigating the murder of Elyon Poku at an 18th birthday party in Stamford Hill have made two further arrests, ahead of his funeral today.

Fri, 08:00

London All-Stars and London Titans are gearing up for an epic weekend of wheelchair basketball, as the Lord’s Taverners Junior Leagues returns for the 2018/19 season.

Fri, 06:00

Leyton Orient will play Bromley in the National League this weekend wearing their special commemorative kit


Former teacher Steve shares his experiences as a foster carer for teenagers, from dealing with some of their more challenging behaviour, to the rewards of seeing a child develop into a happy and healthy adult

If you are an unpaid carer in Hackney over the age of 25, who would like to get back into work, then Working for Carers can provide the practical assistance and support you need.

Newsletter Sign Up

Hackney Gazette twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read entertainment

Show Job Lists