Apple iSore is “ruining Shoreditch”

14:18 08 May 2014

Apple®  ad on the corner of Shoreditch High Street and Commercial Street.

Apple® ad on the corner of Shoreditch High Street and Commercial Street.


Tech giant Apple has been accused of “ruining Shoreditch” with a massive advert which a planning chief has claimed is unauthorised.

Chair of Hackney Council Planning Sub Committee Councillor Vincent StopsChair of Hackney Council Planning Sub Committee Councillor Vincent Stops

Cllr Vincent Stops, the chairman of Hackney Council’s planning committee, challenged Tim Cook, CEO of Apple, on a social networking site over the advert which covers the top floor of a Georgian house in Shoreditch High Street, at the corner of Commercial Street.

Cllr Stops alleged on Twitter: “Your illegal mega ad is ruining Shoreditch.”

Matt Johnson, the lead singer of the band, The The, joined the exchange, saying he had been complaining to the council about the advert for two years, “yet for some reason up it stays”.

Mr Johnson told the Gazette: “Almost everyone in Shoreditch is aware that Apple are flaunting planning laws but I was surprised to see Vincent Stops’s Twitter feed about it.”

Matt JohnsonMatt Johnson

A spokesman for Apple claimed the advert was legitimate in the form of “deemed consent” – meaning it does not need planning permission – and that advertising space had been used by them for a decade.

However, on April 28 an application was submitted to the council for retrospective planning consent at the site by media company Blow Up.

A council spokesman said the planning department had investigated the site in February 2012 regarding the unauthorised display of an advert which was subsequently removed, leading to the closure of the case in June 2012. However, a further case was opened last December.

He said: “Investigations by the planning service have led to the recent submission of a retrospective application seeking consent for the display of an advert.”

Cllr Stops declined to comment because of the live planning application.

The Gazette contacted Blow Up Media but did not get a response.

Latest News Stories

Friday, November 27, 2015
Demonstrators march down Whitehall during the 'Let's Save the NHS' rally and protest march by junior doctors in London last month

Medics claim they have been “pushed into a corner” by Health Secretary Jeremy Hunt, after voting for the first ever “all out” strike in the history of the NHS.

Friday, November 27, 2015
Memori Ahmun

Police are appealing for information to help trace a missing teenage girl from Hackney.

Friday, November 27, 2015
Kirk Wynter

A father-of-three who tried to kill a prostitute was jailed for 17 years after being identified by his scorpion tattoo.

Friday, November 27, 2015
London Ambulance Service has been recommended for special measures following a CQC report

London Ambulance Service rated inadequate and put into special measures by the CQC

Thursday, November 26, 2015
Ashley Walters at the launch of the Radio 1 and 1Xtra Academy at Stoke Newington School in 2012. Picture: Carmen Valino

Rapper and actor Ashley Walters will appear at crown court over two accusations of threatening behaviour and one of racially aggravated harassment in Upper Street’s Hilton Hotel on May 3.

Thursday, November 26, 2015
The man police want to trace

A woman’s body was left with cuts after a man wearing a straw trilby hat allegedly attacked her with a fluorescent light tube after their dogs got into a fight in Hoxton.

Thursday, November 26, 2015
An artist's impression of the Tiger Way development, bordering Hackney Downs

Parents with youngsters at two primaries are in turmoil since it was announced the schools have been earmarked for demolition.

Thursday, November 26, 2015
Shoreditch Park and the Brittania Leisure Centre are under threat from development of the Crossrail project

Hackney Council has slammed plans for Crossrail 2 which involve the demolition of Britannia Leisure Centre or the imposition of a two-storey structure in Shoreditch Park after six years churning it up.

Most read news


Section Boys, Big Tipper, Big Narstie, Lady Leshurr, Trapstar, and UFest street team members

We’ve got 10 pairs of tickets to give away to watch some of the country’s best and brightest urban music talent at UFest, London’s official youth festival.

MAC Makeup

MAC are renowned for their flawless, fabulous make up that is used worldwide by the stars. You too can have the chance to have the perfect makeup to suit your needs with £1,000 to spend on all the glam goodies you like!


You are never far from an Argos, wherever in the country you may be. They are like a magical cavern where whatever you need they seem to have it out the back behind the counter. So why not put them to the test with this great MyOffers competition to win £1000 to spend in-store.

Digital Edition

Read the Hackney Gazette e-edition today E-edition
Family Notices 24

Local business directory

Our trusted business finder