Search

Apple iSore is “ruining Shoreditch”

14:18 08 May 2014

Apple®  ad on the corner of Shoreditch High Street and Commercial Street.

Apple® ad on the corner of Shoreditch High Street and Commercial Street.

Archant

Tech giant Apple has been accused of “ruining Shoreditch” with a massive advert which a planning chief has claimed is unauthorised.

Chair of Hackney Council Planning Sub Committee Councillor Vincent StopsChair of Hackney Council Planning Sub Committee Councillor Vincent Stops

Cllr Vincent Stops, the chairman of Hackney Council’s planning committee, challenged Tim Cook, CEO of Apple, on a social networking site over the advert which covers the top floor of a Georgian house in Shoreditch High Street, at the corner of Commercial Street.

Cllr Stops alleged on Twitter: “Your illegal mega ad is ruining Shoreditch.”

Matt Johnson, the lead singer of the band, The The, joined the exchange, saying he had been complaining to the council about the advert for two years, “yet for some reason up it stays”.

Mr Johnson told the Gazette: “Almost everyone in Shoreditch is aware that Apple are flaunting planning laws but I was surprised to see Vincent Stops’s Twitter feed about it.”

Matt JohnsonMatt Johnson

A spokesman for Apple claimed the advert was legitimate in the form of “deemed consent” – meaning it does not need planning permission – and that advertising space had been used by them for a decade.

However, on April 28 an application was submitted to the council for retrospective planning consent at the site by media company Blow Up.

A council spokesman said the planning department had investigated the site in February 2012 regarding the unauthorised display of an advert which was subsequently removed, leading to the closure of the case in June 2012. However, a further case was opened last December.

He said: “Investigations by the planning service have led to the recent submission of a retrospective application seeking consent for the display of an advert.”

Cllr Stops declined to comment because of the live planning application.

The Gazette contacted Blow Up Media but did not get a response.

Latest News Stories

Yesterday, 15:36
Kayce Ricketts

Police are growing increasingly concerned for the welfare of a teenage girl missing from Hackney.

Yesterday, 09:55
Marvin Couson in hospital after he was shot

The murder of Marvin Couson - who died 13 years after he was shot in Shoreditch - will be reconstructed tonight on BBC’s Crimewatch.

Yesterday, 08:15
Kagan in The Voice

A teenager from Hoxton will be mentored by Kaiser Chiefs’ lead singer Ricky Wilson after making it through blind auditions on BBC talent show The Voice.

Sunday, February 7, 2016
Eric Underwood at Berger School

A world-renowned soloist from The Royal Ballet is on a mission to persuade soccer-mad boys from Hackney to swap their football boots for ballet pumps.

Sunday, February 7, 2016
Garry Johnson with the Stone Roses who he used to manage

A punk poet who survived 29 days in a coma after “dying” twice has made a miraculous comeback, releasing an autobiography and album this week.

Sunday, February 7, 2016
Prince Andrew talking at Pitch@Palace

Tech City is the third-largest technology hub in the world, and it’s right on our doorstep. Each week, we bring you news from the thriving area around Old Street roundabout. This week, Victoria Ibitoye talks to Tim El-Sheikh, the founder of the bio-tech start-up Scicasts, who pitched to Prince Andrew at Pitch@Palace

Saturday, February 6, 2016
Last year's LipSync1000, photo Holly Revell

Rodent Decay, Oozing Gloop and Smiley Vyrus are just some of the fabulous faux femmes out to dazzle with their ability to mouth lyrics to pop tunes in a bid to win a £1,000 prize in Lipsync 1000.

Friday, February 5, 2016
From left, Maddy Morgan and Rhiannon Faith. Photo: Roxanna Ross

Choreographer Rhiannon Faith is chatting happily on her mobile to me about her experimental performance piece.

Most read news

HOT JOBS

Show Job Lists

Competitions

Sony Smart Ultra HD 55'' LED TV

Enjoy the ultimate entertainment experience in your living room with the Sony Smart Ultra 55’’ LED TV. Be the envy of all your friends with this huge TV- you can change your living room into your own cinema! Get the boys around to watch the football or get the girls around to watch the DVD of 50 Shades.. this is a prize that everyone would enjoy! Stand a chance to upgrade your current entertainment system by wining this fantastic prize.

Surface Pro 4

Technology is ever evolving. We are constantly being shown new technology that is innovative, revolutionary and designed to make life easier for us all. Gone are the days of dial up modems and computers so large you needed half a room to store it. We are in the age of smooth, small and sleek. Companies are all trying their best to create technology that is easy to transport and guaranteed to be user friendly.

Digital Edition

cover

Enjoy the
Hackney Gazette
e-edition today

Subscribe