Search

Scammer flogged second-rate perfume as Hugo Boss and Victoria Beckham at mock auction in Kingsland High Street

PUBLISHED: 11:13 20 October 2017 | UPDATED: 11:16 20 October 2017

Tony Smith was running mock auctions in Kingsland High Street. Picture: Hackney Council

Tony Smith was running mock auctions in Kingsland High Street. Picture: Hackney Council

Archant

A prolific wheeler-dealer and his goons staged a scam auction in Dalston flogging his second-rate perfume under the guise of high-end cologne by the likes of Hugo Boss and Victoria Beckham.

Tony Smith set up shop in a disused unit in Kingsland High Street last week to rip off locals with his low-budget production.

But his antics caused a stink with a passer-by, who complained to Trading Standards. Officers then caught him on CCTV and went undercover to buy a bottle of his tawdry scent.

He was using stooges “dressed as members of the public” to get the crowd going – throwing them freebies while they made “enthusiastic purchases in order to get the crowd interested.”

Officers wrote in an unusually colourful report: “Smith was using massively overinflated recommended retail prices in order to show a dramatic reduction in price, to make the perfume seem like an unmissable bargain.

“He was failing to display his business ownership details and when Trading Standards attempted to verify his identity Smith proceeded to obstruct officers by providing them with a fictitious name and address.”

Trading Standards workers identified Smith as a prolific offender who had repeatedly shown a “fragrant” disregard for the law. He had previously been prosecuted for organising mock auctions and used various aliases and addresses.

Smith was confronted days later. The report states: “We issued clear advice to Smith on his misleading use of stooges, misleading pricing, fraudulent verbal misdescriptions and his absence of business ownership details.”

There was no Brut force needed, though, and on Monday he was seen “suddenly removing his possessions and stock” from the unit. The landlord has now placed security guards there to stop Smith, who was squatting, from coming back.

Trading Standards believed he could have been planning to use the basement of the shop for future mock auctions, as he had recently taken a delivery of “powerful floodlights”.

He has also been given a formal warning telling him he will face enforcement action or an Enterprise Act Injunction if he repeats any of the “dishonest trading practices” he was caught doing.

Hackney’s crime chief Cllr Caroline Selman said: “Not only was this man ripping off Hackney residents, he was undermining legitimate local businesses.

“Fake auctions and counterfeit goods have no place on our high streets, so in the build up to Christmas I would ask residents to be extra vigilant and let us know of anything suspicious so our Trading Standards officers can investigate.”

Latest Hackney Stories

Premier League: Southampton 1 Tottenham Hotspur 1

Yesterday, 10:38

Clapton finally picked up their first victory of 2018 as they cruised to a comfortable 3-0 win against Burnham Ramblers.

Saturday, January 20, 2018

Read Arsene Wenger’s verdict on his side’s 4-1 win against Crystal Palace at the Emirates on Saturday and the reason he took off Nacho Monreal in the first half.

Saturday, January 20, 2018

Arsenal beat Crystal Palace at the Emirates on Saturday. Read Layth Yousif’s player ratings from the Premier League match on a bitterly cold day in North London

Saturday, January 20, 2018

Arsenal beat Crystal Palace 4-1 in Saturday’s north versus south London derby on a bitterly cold day in the capital.

Saturday, January 20, 2018

Leyton Orient’s match against Halifax Town has been postponed due to a frozen pitch.

Saturday, January 20, 2018

Wondering what the weather has in store for us this weekend? Watch our three-minute Met Office video forecast.

Saturday, January 20, 2018

The O’s will be without Joe Widdowson, Jamie Sendles-White and possibly Charlie Grainger for the clash at the Shay

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now


Newsletter Sign Up

Sign up to receive our regular email newsletter

Most read news

Show Job Lists