Search

Scammer flogged second-rate perfume as Hugo Boss and Victoria Beckham at mock auction in Kingsland High Street

PUBLISHED: 11:13 20 October 2017 | UPDATED: 11:16 20 October 2017

Tony Smith was running mock auctions in Kingsland High Street. Picture: Hackney Council

Tony Smith was running mock auctions in Kingsland High Street. Picture: Hackney Council

Archant

A prolific wheeler-dealer and his goons staged a scam auction in Dalston flogging his second-rate perfume under the guise of high-end cologne by the likes of Hugo Boss and Victoria Beckham.

Tony Smith set up shop in a disused unit in Kingsland High Street last week to rip off locals with his low-budget production.

But his antics caused a stink with a passer-by, who complained to Trading Standards. Officers then caught him on CCTV and went undercover to buy a bottle of his tawdry scent.

He was using stooges “dressed as members of the public” to get the crowd going – throwing them freebies while they made “enthusiastic purchases in order to get the crowd interested.”

Officers wrote in an unusually colourful report: “Smith was using massively overinflated recommended retail prices in order to show a dramatic reduction in price, to make the perfume seem like an unmissable bargain.

“He was failing to display his business ownership details and when Trading Standards attempted to verify his identity Smith proceeded to obstruct officers by providing them with a fictitious name and address.”

Trading Standards workers identified Smith as a prolific offender who had repeatedly shown a “fragrant” disregard for the law. He had previously been prosecuted for organising mock auctions and used various aliases and addresses.

Smith was confronted days later. The report states: “We issued clear advice to Smith on his misleading use of stooges, misleading pricing, fraudulent verbal misdescriptions and his absence of business ownership details.”

There was no Brut force needed, though, and on Monday he was seen “suddenly removing his possessions and stock” from the unit. The landlord has now placed security guards there to stop Smith, who was squatting, from coming back.

Trading Standards believed he could have been planning to use the basement of the shop for future mock auctions, as he had recently taken a delivery of “powerful floodlights”.

He has also been given a formal warning telling him he will face enforcement action or an Enterprise Act Injunction if he repeats any of the “dishonest trading practices” he was caught doing.

Hackney’s crime chief Cllr Caroline Selman said: “Not only was this man ripping off Hackney residents, he was undermining legitimate local businesses.

“Fake auctions and counterfeit goods have no place on our high streets, so in the build up to Christmas I would ask residents to be extra vigilant and let us know of anything suspicious so our Trading Standards officers can investigate.”

Latest Hackney Stories

Arsenal head coach Unai Emery has been speaking after Chelsea beat the Gunners 3-2 in a frenetic London derby. Read on to learn waht he said about Mesut Ozil and Granit Xhaka in his post-match press conference – and much more.

Arsenal centre-half Sokratis has said his side made it ‘too easy’ for Chelsea during the Gunners 3-2 defeat in the London derby at Chelsea on Saturday. Read on for what he had to say.

Yesterday, 19:25

Tottenham Hotspur manager Mauricio Pochettino was pleased with his players in their 3-1 victory against Fulham but believes there is still plenty to improve on despite winning both of their Premier League matches so far.

Chelsea beat Arsenal 3-2 in a breathless London derby after an 80th minute winner from Marcos Alonso sealed the victory for Maurizio Sarri’s Blues as Unai Emery suffered his second league defeat in two matches.

Arsenal travelled to Stamford Bridge to play Chelsea in a hectic London derby. Read on for Layth Yousif’s PLAYER RATINGS

Yesterday, 18:35

The O’s secured a first victory in E10 this season, but may use the loan market soon, although David Mooney doesn’t seem likely to figure much

Yesterday, 17:25

Premier League: Tottenham Hotspur 3 Fulham 1

PROMOTED CONTENT

To celebrate LGBT history month, Hackney resident Amanda talks about her journey to becoming a foster carer, with the council’s support and training.

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now


Newsletter Sign Up

Hackney Gazette twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read news

Show Job Lists