Search

Bread is ‘overlooked and not seen as cool’, warns baker

PUBLISHED: 12:42 17 November 2015 | UPDATED: 12:42 17 November 2015

Ben making bread at the E5 Bakery. Photo Mónica R. Goya

Ben making bread at the E5 Bakery. Photo Mónica R. Goya

Archant

The nation’s bread industry is in toil and set to decline if consumers do not change their perspective was the message at a conference designed to get people thinking about its importance.

E5 Bakehouse in London Fields held the Farm to Loaf conference to allow speakers from across the bread industry to share their ideas on the problems they face and to promote what makes a good loaf of bread.

“We need to establish organic methods of food production so that our children do not starve” warned John Clohsey, crop production lecturer at BMC for 30 years.

“As it stands, bread is lacking in nutritional content and farming methods are destroying the soils organic content.

“When the soil organic matter depletes, civilisation will die”.

Ben Mackinnon, owner of E5 Bakehouse organised the conference to get people thinking about the importance of bread.

He thinks bread is often overlooked and given a ‘bad press’ because the industry is not seen as ‘cool’.

“Bakers need to do their part and find the solution to good bread, and market it to consumers,” he said.

“We need to combat supermarkets encouraging consumers to buy cheaply, and fancy bakeries luring consumers into buying ‘sexy loafs, that are aesthetically pleasing with their big holes and have thick crusts.

“The industry of bread is ageing. I am trying to engage young people, and different members of the community who need help to learn the trades of baking, whilst making bread fun. Baking is an engaging science that can change the world.”

E5 is trying to latch into the global ‘new food’ movement, where consumers react to the big organisations that exploit food production systems.

“The idea of a food chain embodies bondage. We need to lose this notion and promote the idea of a sustainable food web,” said Andrew Whitley, founder of the Bread Matters Campaign.

“Each person within the production of food is important.”

The Bakehouse was decorated in the style of a farm for the day, with haystacks used as seats, and the warm comforting smell of bread from the bakery next door.

“Bread has been an important part of British culture for the past 200 years, providing us with ample jobs and food” added Jojo Tulloh, former food editor of The Week.

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Hackney Gazette visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Hackney Gazette staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Hackney Gazette account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Hackney News Stories

The owner of Carolina Pizza has been allowed to continue serving alcohol until the early hours of the morning – on the condition that no more fly-tipping takes place outside his shop.

12:11

A Hackney shopkeeper has been slapped with a court bill of £2,000 after selling a knife to a child.

Yesterday, 18:06

Transport police want to speak to this man over a sexual assault at Finsbury Park station during the morning rush hour.

Yesterday, 15:40

Celebrity artist Gavin Turk will launch the ninth Hackney Wicked festival this weekend in his new studio – after he was forced out of the old one in Hackney Wick to make way for flats.

Police have closed Stoke Newington Church Street and surrounding roads after a stabbing this afternoon.

Yesterday, 14:11

Hackney’s top cop has welcomed the arrival of a late-night levy to help fund policing of the borough’s boozing hotspots – but opponents have labelled it “disastrous”.

A fundraising night has been planned to “make a difference to the quality of life” of the five Syrian refugee families who have now been housed in Hackney.

Yesterday, 08:35

The Gazette hunts high and low each week to bring you news of the most interesting new businesses in Hackney. This week we speak to Charlie Wright who helps artists affected by homelessness and mental illness through his social enterprise.

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now

Newsletter Sign Up

Sign up to receive our regular email newsletter

Most read news

Show Job Lists

Competitions

Now in its 11th year, Field Day is bringing together an exceptional mix of artists and genres once more to an east London park.