Hoxton design student wins prestigious award

09:56 01 August 2014

Vivien Lambert

Vivien Lambert

A Hoxton design student has beat thousands of other hopefuls to win a prestigious award for redesigning a famous drinks brand’s packaging.

Purdey's bottles featuring Vivien's designPurdey's bottles featuring Vivien's design

Vivian Lambert was one of 30 selected applicants to win the Yellow Pencil award, hosted by creative organisation D&AD.

Judges were impressed by his design for Purdey’s drinks, using light sensitive bottles with photochromic ink that shows up in direct light.

When sunlight hits the bottle labels, a message appears revealing the ingredients and health benefits of the drink.

Vivien said: “The brief was to repackage Purdey’s Rejuvenate, a healthy drink that - unlike drinks like Red Bull or Monster - doesn’t contain any caffeine or chemicals. I concentrated my research on how to emphasise this difference in a playful and original way.

“For example, the metallic colours of a jewel beetle became the reference for what I wanted one of my bottles to look like.”

Vivien was presented his award at a ceremony last week, at The Boiler Room in Brick Lane.

He said: “D&AD is one of the most important design organisations in the world. To have the chance to win a Yellow Pencil award is simply amazing. I feel very fortunate.”


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Hackney Gazette visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Hackney Gazette staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Hackney Gazette account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest News Stories

Yesterday, 15:54
Soldiers during a patrol in Helmand Province,

A young Afghanistan veteran from Hackney has died in a parachuting accident in Germany.

Yesterday, 12:33
Alice Burke 
Photo:Philip Coburn

An inspirational great-grandmother has scooped a national award for her role in turning around the Nightingale Estate where she lives.

Yesterday, 09:16

A week of free and low-cost activities like mindfulness techniques, folk dance and drama are being run to highlight how people can get their ‘Five to Thrive’ and improve their mental health and wellbeing.

Friday, October 2, 2015
The team just after they finished. Left to right: Leo (Ben's brother who cheered them on from the boat), Sam, Ricky, Ben and Ben'’s mum Karen, who also cheered them on

A mum who has battled with cancer for two decades inspired her son and his friends to take the plunge for charity.

Most read news


You won't need to fork out for groceries for a while!

Asda, one of the country’s leading supermarkets, prides itself in being one of the cheapest places to shop, so you can be sure that your money will go a long way here!

Shop till you drop!

Here’s your chance to treat yourself to a new wardrobe and a whole lot more with this MyOffers competition to win an incredible £2,500 to spend at Primark on whatever you like!

Digital Edition

Read the Hackney Gazette e-edition today E-edition
Family Notices 24

Local business directory

Our trusted business finder