Search

Hoxton design student wins prestigious award

09:56 01 August 2014

Vivien Lambert

Vivien Lambert

Responselondon.com

A Hoxton design student has beat thousands of other hopefuls to win a prestigious award for redesigning a famous drinks brand’s packaging.

Support your community by viewing your local businesses

Please wait

You will be able to read the article in 5 seconds

Thank you for supporting your local community

You may now read the article

Purdey's bottles featuring Vivien's designPurdey's bottles featuring Vivien's design

Vivian Lambert was one of 30 selected applicants to win the Yellow Pencil award, hosted by creative organisation D&AD.

Judges were impressed by his design for Purdey’s drinks, using light sensitive bottles with photochromic ink that shows up in direct light.

When sunlight hits the bottle labels, a message appears revealing the ingredients and health benefits of the drink.

Vivien said: “The brief was to repackage Purdey’s Rejuvenate, a healthy drink that - unlike drinks like Red Bull or Monster - doesn’t contain any caffeine or chemicals. I concentrated my research on how to emphasise this difference in a playful and original way.

“For example, the metallic colours of a jewel beetle became the reference for what I wanted one of my bottles to look like.”

Vivien was presented his award at a ceremony last week, at The Boiler Room in Brick Lane.

He said: “D&AD is one of the most important design organisations in the world. To have the chance to win a Yellow Pencil award is simply amazing. I feel very fortunate.”

0 comments

Comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Hackney Gazette visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Hackney Gazette staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Hackney Gazette account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest News Stories

Joel Adesina was stabbed on December 5 in Padbury Court off Bethnal Green Road

A 20-year-old man will today appear in court charged with murdering Dagenham teenager Joel Adesina.

Yesterday, 15:21
The Metropolitan Police said McKoy hit his partner in the head with a hammer at least 17 times [Photograph from Metropolitan Police]

A Hackney man has been found guilty of battering his ex-partner to death with a hammer and slashing his baby daughter’s throat – whilst her elder daughter overheard the horrific events on the phone.

Yesterday, 15:01
Joseph Burke-Monerville died of a gunshot wound to the head. Picture: Metropolitan Police

A third man has been charged with the murder of i Canonbury teen and Nigerian prince Joseph Burke-Monerville.

Tue, 17:04
Jermain Jackman's album is coming out in March.

Jermain Jackman has been on an “educational rollercoaster” since April when he won The Voice, pouring his heart and soul into creating his first album.

Most read news

A Gogglebox family will have to keep their comments about the week’s TV to themselves from now on.

The online encyclopaedia created a special video showing how the year’s event are linked.

People are divided and it’s definitely following a pattern.

The Interview is about an attempt to assassinate North Korean leader Kim Jong-un.

Digital Edition

Image
Read the Hackney Gazette e-edition today E-edition