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Hoxton design student wins prestigious award

09:56 01 August 2014

Vivien Lambert

Vivien Lambert

Responselondon.com

A Hoxton design student has beat thousands of other hopefuls to win a prestigious award for redesigning a famous drinks brand’s packaging.

Purdey's bottles featuring Vivien's designPurdey's bottles featuring Vivien's design

Vivian Lambert was one of 30 selected applicants to win the Yellow Pencil award, hosted by creative organisation D&AD.

Judges were impressed by his design for Purdey’s drinks, using light sensitive bottles with photochromic ink that shows up in direct light.

When sunlight hits the bottle labels, a message appears revealing the ingredients and health benefits of the drink.

Vivien said: “The brief was to repackage Purdey’s Rejuvenate, a healthy drink that - unlike drinks like Red Bull or Monster - doesn’t contain any caffeine or chemicals. I concentrated my research on how to emphasise this difference in a playful and original way.

“For example, the metallic colours of a jewel beetle became the reference for what I wanted one of my bottles to look like.”

Vivien was presented his award at a ceremony last week, at The Boiler Room in Brick Lane.

He said: “D&AD is one of the most important design organisations in the world. To have the chance to win a Yellow Pencil award is simply amazing. I feel very fortunate.”

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