October 1 2014 Latest news:
Shekha Vyas, Reporter
Friday, August 1, 2014
A Hoxton design student has beat thousands of other hopefuls to win a prestigious award for redesigning a famous drinks brand’s packaging.
Vivian Lambert was one of 30 selected applicants to win the Yellow Pencil award, hosted by creative organisation D&AD.
Judges were impressed by his design for Purdey’s drinks, using light sensitive bottles with photochromic ink that shows up in direct light.
When sunlight hits the bottle labels, a message appears revealing the ingredients and health benefits of the drink.
Vivien said: “The brief was to repackage Purdey’s Rejuvenate, a healthy drink that - unlike drinks like Red Bull or Monster - doesn’t contain any caffeine or chemicals. I concentrated my research on how to emphasise this difference in a playful and original way.
“For example, the metallic colours of a jewel beetle became the reference for what I wanted one of my bottles to look like.”
Vivien was presented his award at a ceremony last week, at The Boiler Room in Brick Lane.
He said: “D&AD is one of the most important design organisations in the world. To have the chance to win a Yellow Pencil award is simply amazing. I feel very fortunate.”