Search

Hoxton design student wins prestigious award

09:56 01 August 2014

Vivien Lambert

Vivien Lambert

Responselondon.com

A Hoxton design student has beat thousands of other hopefuls to win a prestigious award for redesigning a famous drinks brand’s packaging.

Purdey's bottles featuring Vivien's designPurdey's bottles featuring Vivien's design

Vivian Lambert was one of 30 selected applicants to win the Yellow Pencil award, hosted by creative organisation D&AD.

Judges were impressed by his design for Purdey’s drinks, using light sensitive bottles with photochromic ink that shows up in direct light.

When sunlight hits the bottle labels, a message appears revealing the ingredients and health benefits of the drink.

Vivien said: “The brief was to repackage Purdey’s Rejuvenate, a healthy drink that - unlike drinks like Red Bull or Monster - doesn’t contain any caffeine or chemicals. I concentrated my research on how to emphasise this difference in a playful and original way.

“For example, the metallic colours of a jewel beetle became the reference for what I wanted one of my bottles to look like.”

Vivien was presented his award at a ceremony last week, at The Boiler Room in Brick Lane.

He said: “D&AD is one of the most important design organisations in the world. To have the chance to win a Yellow Pencil award is simply amazing. I feel very fortunate.”

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Hackney Gazette visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Hackney Gazette staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Hackney Gazette account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest News Stories

17:00
Eileen Sills formally made DBE

A chief nurse from Stoke Newington whose list of accomplishments includes training the Prime Minister in dementia awareness has formally received her top honour from the Queen, in a ceremony at Buckingham Palace.

12:00

The family of a Haggerston man broke down in tears after finding out the cause of his death.

09:22
Natwest, in Finsbury Park, will close for ever in August Pic: Google

Branch of global banking giant to shut forever in August

09:00
Hair & Beauty show at the Bsix Hackney.

 Senada Gjokaj, age17

Hair and Beauty students wowed audiences with creations for their final show, a culmination of months of hard work.

Most read news

Competitions

Time to expand with the LeefiBRIDGE.

More iOS memory in a flash: Introducing Leef iBRIDGE.

The sell out 2014 event 32 Londoners, returns to the Coca-Cola London Eye!

The Coca-Cola London Eye is proud to announce that 32 Londoners will be returning this June, following last year’s sell out event. The event will feature 32 talks, in each of the London Eye’s 32 capsules on 32 extraordinary Londoners.

Digital Edition

Image
Read the Hackney Gazette e-edition today E-edition
Family Notices 24


Our trusted business finder