Search

Start-up of the week: Hackney’s Toast beer - made from bread - now stocked by Tesco nationwide

PUBLISHED: 08:23 20 November 2017 | UPDATED: 08:51 20 November 2017

Rob Wilson. Picture: Fred MacGregor

Rob Wilson. Picture: Fred MacGregor

Fred MacGregor

Each week we take to the streets to find a start-up business right here in Hackney. This week, we discovered Toast beer made from bread is expanding to US and Brazil

A beer made from surplus bread is now being stocked by Tesco nationwide.

Rob Wilson set up Toast to help eradicate food waste.

From his HQ in Mare Street he began brewing beer using bread donated from local bakeries, including Tesco itself. 
The brewing has now moved to Yorkshire to meet demand, and they will soon start brewing in the US and Brazil.

Since its launch in January 2016 Toast has saved 10 tonnes of waste bread, and aims to save 100 tonnes in the next three years. Bread is the UK’s most wasted food product, with 44pc wasted across the whole food chain.

Rob said: “The choice of bread was a very deliberate one.

“A single sandwich factory will discard 13,000 slices of loaf-ends every single day, while beer, a 4,000 year-old way of preserving the calories in bread, has a much longer shelf life. It also connects people in a celebratory way and, as we say, to change the world you have to throw a better party than those destroying it.”

Latest Hackney Stories

Yesterday, 18:27

An unbeaten half-century from James Harris saw visitors Middlesex complete an outstanding recovery to beat Leicestershire by one wicket in a marvellously tense finish to their Specsavers Division Two county championship match at the Fischer County Ground, Grace Road.

Yesterday, 17:28

Belgium and Tunisia have met on three previous occasions in all competitions, with a win apiece and a draw. The encounters have been tight affairs, with victories decided by one-goal margins, but today’s match didn’t follow the same trend.

Yesterday, 12:00

Gareth Southgate’s promising young England side look ready to make a mark on the world stage and help atone for the disappointments of recent tournaments.

Yesterday, 08:30

The drama surrounding the threat to Gillett Square continues apace with over 1,500 new signatories in the past month to the Change.org petition to Save Gillett Square, writes Adam Hart FRSA, chief executive officer Hackney Co-operative Developments (HCD) 1996-2012, co-director Vortex Foundation, resident and parent for over 35 years.

The temperature nudged the mercury towards nearly 30c as the man sat down on a bench, sited between Grace Road’s evocative pavilion and the sight screen.

Middlesex ended day three of their County Championship match at Grace Road on 82-3, 299 runs adrift with only seven wickets remaining.

Fri, 16:33

Brazil and Costa Rica were winless in their opening matches at the World Cup and were both hoping for their first victory of the tournament at the Saint Petersburg Stadium.

Middlesex bowled Leicestershire out for 186 in their second innings on a baking hot afternoon at Grace Road, to leave the visitors facing a challenging target of 381 to win.

PROMOTED CONTENT

To celebrate LGBT history month, Hackney resident Amanda talks about her journey to becoming a foster carer, with the council’s support and training.

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now


Newsletter Sign Up

Hackney Gazette twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read news

Show Job Lists