Search

Start-up of the week: Shapes for Schools aims to inspire kids by putting brand names in the classroom

PUBLISHED: 15:51 13 June 2017 | UPDATED: 16:07 13 June 2017

Jenny Baldwin, founder of Shapes for Schools.

Jenny Baldwin, founder of Shapes for Schools.

Archant

The Gazette hunts high and low each week to bring you news of the most interesting new businesses in Hackney. This week we speak to the founder of Shapes for Schools, a new company aiming to inspire kids to learn by placing recognisable brands in the classroom.

A former teacher has come up with a new way to inspire pupils – replacing stuffy textbook content with brands they recognise.

Jenny Baldwin, of Finsbury Park, has launched Shapes for Schools, a marketing agency helping firms break into the education sector by placing their names and logos in the classroom. For instance, she has created lessons and activities based on Chris Hoy’s children’s books, designed to get young kids reading and exercising.

Having taught for several years in the UK and Spain, Jenny worked in publishing at Penguin Random House and as a marketer for Scholastic UK. And her experiences have taught her that creative partnerships are the way forward.

“Shapes aims to give kids a wider variety of interesting content that makes them want to learn,” she said. “We’re trying to replace textbooks with resources relevant to their interests – whether it’s their favourite football club, film or children’s book. It’s about helping teachers find new ways to inspire them.”

Since launching in March, Shapes has worked with clients in the culture sector, children’s publishing and sport.

For more information, visit the Shapes for Schools website .

Related articles

Latest Hackney Stories

15:00

London Lions face a hectic weekend with a league fixture and a cup quarter-final clash against Worcester Wolves.

The O’s legend explained how he got involved in ‘The Greater Game’ and praised the club bringing out the commemorative kit

The Argentinian has Spurs on course for the Premier League top four despite contending with choppy waters in recent months

11:57

Our complete guide to panto season in Hackney is here!

11:53

Almost anyone who was alive in the 1990s is sure to remember Gabrielle – the iconic singer-songwriter with a distinctive patch over one eye.

Former teacher Steve shares his experiences as a foster carer for teenagers, from dealing with some of their more challenging behaviour, to the rewards of seeing a child develop into a happy and healthy adult

Yesterday, 18:00

With a month to go until the Tissot UCI Track Cycling World Cup returns to the Lee Valley Velopark in Stratford, the Great Britain squad for the next round in Berlin has been announced.

Yesterday, 16:44

An old people’s home opened in Hackney Wick where one of the new residents told the Gazette: “We have never known comfort like it”.

PROMOTED CONTENT

Former teacher Steve shares his experiences as a foster carer for teenagers, from dealing with some of their more challenging behaviour, to the rewards of seeing a child develop into a happy and healthy adult

If you are an unpaid carer in Hackney over the age of 25, who would like to get back into work, then Working for Carers can provide the practical assistance and support you need.

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now


Newsletter Sign Up

Hackney Gazette twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read news

Show Job Lists