Search

Start-up of the week: Shapes for Schools aims to inspire kids by putting brand names in the classroom

PUBLISHED: 15:51 13 June 2017 | UPDATED: 16:07 13 June 2017

Jenny Baldwin, founder of Shapes for Schools.

Jenny Baldwin, founder of Shapes for Schools.

Archant

The Gazette hunts high and low each week to bring you news of the most interesting new businesses in Hackney. This week we speak to the founder of Shapes for Schools, a new company aiming to inspire kids to learn by placing recognisable brands in the classroom.

A former teacher has come up with a new way to inspire pupils – replacing stuffy textbook content with brands they recognise.

Jenny Baldwin, of Finsbury Park, has launched Shapes for Schools, a marketing agency helping firms break into the education sector by placing their names and logos in the classroom. For instance, she has created lessons and activities based on Chris Hoy’s children’s books, designed to get young kids reading and exercising.

Having taught for several years in the UK and Spain, Jenny worked in publishing at Penguin Random House and as a marketer for Scholastic UK. And her experiences have taught her that creative partnerships are the way forward.

“Shapes aims to give kids a wider variety of interesting content that makes them want to learn,” she said. “We’re trying to replace textbooks with resources relevant to their interests – whether it’s their favourite football club, film or children’s book. It’s about helping teachers find new ways to inspire them.”

Since launching in March, Shapes has worked with clients in the culture sector, children’s publishing and sport.

For more information, visit the Shapes for Schools website .

Related articles

Latest Hackney Stories

Yesterday, 18:46

County Championship Division Two, day three: Northamptonshire (346) trail Middlesex (187 & 374-9) by 215 runs

Yesterday, 18:00

London Lions have captured six foot ten inch big man Kervin Bristol in a massive coup for the club following his season with Vytautas in Lithuania last year.

Yesterday, 17:00

The former Spurs striker enjoyed a two-and-a-half year spell at White Hart Lane

Yesterday, 18:27

Four former friends on trial for murder have turned against each other in the dock at the Old Bailey, with one accused of calling another a “snitch” in graffiti on a prison toilet wall.

Yesterday, 16:59

Gillett Square in Dalston hosted an annual skateboarding festival at the weekend, raising £1,750 for a charity that aims to bring boarding to Palestine’s youth.

Yesterday, 14:00

The left-back talked up the potential of Myles Judd, Dan Happe and Marvin Ekpiteta after Saturday’s win

Yesterday, 13:56

As students picked up A-level results at BSix College, one former pupil was on hand to inspire those that weren’t in a celebratory mood.

Yesterday, 12:00

The 50-year-old reflected on the Premier League loss to Tottenham Hotspur at Wembley Stadium

PROMOTED CONTENT

To celebrate LGBT history month, Hackney resident Amanda talks about her journey to becoming a foster carer, with the council’s support and training.

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now


Newsletter Sign Up

Hackney Gazette twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read news

Show Job Lists