NBA exhibition to take place at Westfield London
PUBLISHED: 08:00 21 July 2018
© Catherine Steenkeste 2017
NBA Crossover runs from August 10-12
White City’s Westfield London will play host to a cultural exhibition displaying the convergence of the NBA and popular culture next month.
‘NBA Crossover’ runs from August 10-12 and will use interactive exhibits to escort visitors through a narrative that brings to life the music, fashion, art, and entertainment that surround modern-day basketball.
Fans will be able to have a taste of the NBA ahead of the NBA London Game 2019, which will see the New York Knicks take on the Washington Wizards at The O2 in January.
The exhibition will also give fans a unique opportunity to engage with the league through customized activations including virtual reality experiences, art displays, photos with The Larry O’Brien Trophy and panel discussions with local speakers.
“NBA Crossover takes visitors on a journey exploring the strong connection the NBA has with popular culture through a number of thematics such as music, fashion and art,” said NBA EME vice-president, global partnerships, Vandana Balachandar.
To register to attend the free event and receive key information, visit NBA.com/CrossoverLondon.