Legendary rock'n'roll band The Rolling Stones may have revealed the title of their next album in an advert for a fictitious glass repair shop in this paper.
The ad, offering the services of Hackney Diamonds, believed to be the name of the band’s new album, appeared in Hackney Gazette and Islington Gazette last week.
It was taken out by Universal Music Group, the company that handles the band’s music catalogue.
References to The Rolling Stones songs are woven throughout the notice, with the company name written in the same typeface as the title on the band’s 1978 album Some Girls.
The ‘i’ in Diamonds is also dotted with the band’s tongue and lips logo.
At the bottom of the advert, the glass repair business claims to have been established in 1962, the year the band was formed.
The main text of the notice reads: “Our friendly team promises you satisfaction.
“When you say gimme shelter we’ll fix your shattered windows”.
Eagle-eyed fans could quickly spot the references to three of the band’s best-known hits – (I Can’t get No) Satisfaction, Gimme Shelter and Shattered.
Hackney Diamonds also claims to be opening a new store on Mare Street in September in the notice.
When the number included in the ad is rung, would-be customers hear a recorded message that says: “Welcome to Hackney Diamonds, specialists in glass repair: Don't get angry, get it fixed.
“Opening early September, Mare Street, E8. Register for a call at hackneydiamonds.com. Come on then.”
Simon Murfitt, senior editor of Hackney Gazette and Islington Gazette, said: “It’s very exciting to have such a massive band announcing their new album in our papers, especially in such a cryptic manner.
“I have already had several emails requesting back copies and no doubt the papers will become collectors items for music fans.
“I’ve always said The Rolling Stones have good taste when it comes to their local news and this just proves it!"
Earlier this month bronze statues of band members Mick Jagger and Keith Richards were unveiled in their hometown of Dartford, Kent.
A new Stones album would be the 31st in total, and first since 2016's Blue and Lonesome.
It would also be the band’s first release since the death of drummer Charlie Watts, aged 80, two years ago.
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