Sports and footwear brand HOKA has been confirmed as the new partner of a Hackney running festival.
The HOKA Hackney Moves festival is a weekend celebration of sport, culture, and community in east London, centred around the Hackney Half marathon scheduled for May 17.
Building on three years of partnership, HOKA has previously supported the event as the official footwear and apparel partner.
The festival has grown into London’s largest half marathon, with more than 27,000 runners registered for the 2026 race and general entry tickets selling out within one day. In 2025, more than 60,000 visitors attended the two-day event at Hackney Marshes, and more than £4 million was raised for charities.
The event also features a strong community focus through the Hackney Academy, a 12-week programme launched in 2025 and now relaunched for 2026. The academy provides free coaching and running gear to 50 participants from Hackney and nearby areas.
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Rebecca Shaw, senior partnerships manager at Motiv Sports UK, said: "We’re thrilled to welcome HOKA as the new title partner of Hackney Moves.
"HOKA’s commitment and joyful approach to movement aligns perfectly with the spirit of this event. Together we will continue to elevate the experience for every participant and spectator who makes Hackney such a special place to run."
This year’s festival will expand its community engagement by partnering with over 40 Hackney organisations, running groups, and community leaders. The aim is to keep the event rooted in the borough and accessible to all.
Guido Geilenkirchen, VP and GM at HOKA EMEA, said: "We’re incredibly proud to strengthen our partnership with Hackney Moves as title sponsor.
"Over the past three years, we’ve seen first-hand how powerful this event is, not just as a race, but as a cultural moment that brings together runners, crews and communities from across East London and beyond.
"Hackney Moves perfectly reflects HOKA’s belief in the joy and transformative power of movement. We’re excited to help shape the next chapter of this iconic festival and continue creating unforgettable experiences for every participant."
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