Supermarket app helps Hackney charity feed hundreds of families a week
- Credit: Grey Hutton/National Geographic Society Covid-19 Emergency Fund
A Hackney charity has ramped up the number of meals it is providing to people in need thanks to a supermarket app.
The M&S app, launched in March 2020, notifies charities when surplus food is available.
It has seen M&S branches on Mare Street and Fenchurch Street provide more than 28,871 meals to local communities, including Hackney organisation Children With Voices.
The local charity says the food redistribution scheme has been "vital" to its work as a community food hub during the pandemic and has helped it support over 700 people a week, as well as open a new hub.
Grace Chapman, PR volunteer at Children With Voices, said: "We have opened a new hub on Sundays, providing more vulnerable people and families than ever before with high-quality food that they would not otherwise be able to enjoy.
"This makes such a genuine difference to their sense of wellbeing and their mental health, at a time when they need our support the most.”
The app aims to increase food donations and stop good food going to waste.
M&S encourages local charities and community groups to get involved in the food surplus scheme by emailing firstname.lastname@example.org
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