Big Brother legend Nikki Grahame launches petite fashion brand
- Credit: Archant
A young fashion designer from Hackney has gone into partnership with Nikki Grahame, designing a whole new petite clothing collection around the Big Brother legend.
The fashion brand ‘Nikki for JYY.London’ launched at the Sanctum Soho Hotel in the West End on Monday night, where the paparazzi waited outside to snap faces from The Only Way is Essex and Big Brother, as they turned up to support the pair.
Models put on a catwalk show to display the range, which was designed by 23-year old Jeyda Yilmaz who lives in Winston Road, Stoke Newington, with a little help from Nikki, who is just 5’1” and a size six.
Nikki Grahame, 33, rose to fame after being chosen as a housemate on Big Brother nine years ago, and her temper tantrums led to her being given her own reality television show, Princess Nikki.
She spent some of her childhood and most of her adolescence in psychiatric hospitals, suffering from eating disorder anorexia nervosa, a condition that left her comatose and near death at the age of 12, something she has written about in two autobiographies.
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Jeyda, who studied fashion design at Middlesex University, only just launched her online boutique a few months ago, after etching up an impressive set of work experience for her CV for the likes of Arrogant Cat, Alexander McQueen, Julien MacDonald, and Burberry.
She said: “I knew Nikki wanted to do a petite collection and being a fashion designer I knew it’s hard to get petite ranges on the high street and online, sometimes the sleeves of the length of the dress might be too long - I felt there was a market.
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“Nikki has been great to work with, she’s really hands on and wants to get involved in everything, she has helped at buying meetings, designing stuff, choosing fabric, and the packaging.
“She’s really hard working and she knows what she wants, she’s always got comments, she’s a great girl, and a great role model for petite girls out there,” added Jeyda who went to Grasmere Primary school.
It’s amazing to work with someone in the public eye, and it’s great exposure for my company.”