Comedian Bella Younger has swapped coconut water for Malibu, a Nutribullet for a deep fat fryer, and her version of “spiralising” is strawberry lace sweets – in a parody on the clean-living, smoothie-drinking, yoga-posing brigade.
The hilarious satire has earned Bella thousands of followers on social media site Instagram.
It is a take on the blog of reformed “sugar monster” Ella Woodward, who cured herself of chronic disease with superfoods, as detailed on her website Deliciously Ella.
The 23-year old daughter of a Sainsbury heiress and the Labour MP Shaun Woodward has now published her worldwide best-selling cookery book advocating a vegan, plant-based, dairy and gluten free diet.
Recipes include brownies made out of sweet potatoes and raw courgette which has been put through a spiraliser to give it the appearance of spaghetti.
Typical blog posts include statements like: “This sweet potato & carrot mash bowl is the perfect supper – so simple and full of goodness!”
And: “Energy bites are one of my all time favourite recipes, I make them almost every week and I can’t imagine life without them! When I’m feeling tired these are my go-to snack, they give me so much energy and make me feel awesome.”
But the counter version, dreamed up by Hackney resident Bella is proving to be almost just as popular.
Appropriating the hashtags of the movement – #eatclean and #gettheglow – Bella uses them alongside images of Haribo blackberries she has “foraged” for, Hovis white bread and cartons of chips.
Posing with a bottle of alcopop WKD, she writes: “I’ve got a really bad case of the Monday blues this morning so I’ve decided to perk myself up with a nourishing blue juice. The sugar and electrolytes are such a great way to start the day!’
With a mouth stuffed full of marshmallows, she posts: “I don’t know about you guys but when I need a pick me up I always turn to marshmallows. They make delicious energy bites as they’re sugary, light and completely devoid of nutrition. Have a delicious day!”
In another post she enthuses: “Somebody told me that only eating plant-based foods is a great tip to glowing on the inside and out. I’m SO pleased that chocolate is a plant! I can’t wait to show you guys my delicious recipe for chocolate salad!”
Bella, 27, from Upper Clapton, told the Gazette: “It’s [Deliciously Ella] quite saccharine, it was begging for someone to do it, so I jumped on the bike.
“It was just the volume of people doing it, there were girls I grew up next door to, people I knew at school, suddenly everyone was all about wellness, and I was overwhelmed.
“I hate yoga, I’m not very Zen, initially I had an envy of juicing, but then it just tipped over the edge and I felt tipped over the edge, and I thought ‘what does get the glow actually mean’?”
Bella, who went to boarding school and has no Scottish accent to show for having been born in Edinburgh, has always wanted to do comedy.
She started performing at open mic gigs for five minutes, and decided to take it to the next level with an hour-long show Champagne Socialist at the Edinburgh Festival.
In it she speaks about going against her Tory relatives and voting Labour whilst living in Hackney and working in the media.
“It does peter off to terrible things that happen to me and hen parties and my mad grandmother,” she said.
“It was a massive undertaking, about half way through I turned to my parents and they said it’s going well.
“Luckily I’ve had an eventful life.
“I’ve got 27 years to plunder – I’m one of those people who accidents happen to all the time.
“A lot of my friends say hyperbole is my middle name. I have the ability to stretch and contort a story until it’s funny.
“I have a touch of the melodramatic about me.”
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