A seven-year-old boy was hit by a car on a zebra crossing outside his Hoxton school – where drivers are already banned from dropping their kids off.

The crash happened in Pitfield Street on Tuesday morning at 8.45am. The pupil was on his way to St John the Baptist primary school in Crondall Street with his mum when he was clipped by the wing mirror of a car that failed to stop at the crossing.

He suffered bruising but luckily escaped serious injury. Police are investigating the incident but made no arrests.

The crossing is infamous among parents and teachers who say drivers and cyclists rarely stop for pedestrians. The school has campaigned for years – unsuccessfully – for a lollipop person, and last year a teacher was knocked down.

In the meantime, parents have adopted their own approach to navigating it. They pause halfway across to look both ways as they know people don’t stop, and have to contend with vehicles passing either side of them until it is safe to continue.

Head Lucy Blewett said: “We are extremely concerned about the nature of this crossing and the serious incident that occurred there. It is a blessing that everyone involved is OK.

“We hope to work closely with the council to change the traffic arrangements to create a safer environment and prevent further incidents.”

As well as a lollipop patrol, the school is demanding a wider road safety review. In September it became the first in Hackney to trial the School Streets scheme, banning school-run drivers from dropping off and picking up kids by car because of dangerous driving. Nearly 70 per cent of parents opposed the measures in an online poll, but the school backed it.

Town hall transport chief Cllr Feryal Demirci said she was shocked and saddened by what happened and had spoken to school bosses about their concerns.

“Clearly we have to do more to prevent incidents like this,” she said. “While we have removed traffic from outside the school entrance, the other side of Crondall Street remains a dangerous rat run.

“We will look at options including reducing through traffic, improving the crossing and putting a school crossing patrol officer outside.”