People walking through a fake “living room” under the railway bridge in Shoreditch High Street will be filmed dropping gum as part of a campaign to stop the practice.
The campaign by Chewing Gum Action Group (CGAG) launched today and features fully upholstered furniture, with the aim of challenging the way people treat public spaces.
Allison Ogden-Newton, chief executive at Keep Britain Tidy, one of the partners in CGAG, said: “This latest idea is all about making people see their local streets as an extension of their own home, they don’t drop gum in their home, so why should they on the street?”
The videos of people dropping chewing gum will be made in to a short film to bring further attention to the problems caused by littering.
The project takes place after a research by Hackney Council found that 90 pieces of gum were dropped on a stretch of Shoreditch High Street over the space of four weeks.
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