Hackney businesses come up trumps at British Summer Time music festival

Food stall operators have spoken of their delight at selling goods at the British Summer Time Festivals’ shows in Hyde Park featuring The Rolling Stones, Lionel Richie and The Beach Boys.

Hackney cucpake business Victoria Yum were selected to be part of British Summer Time. From l to r: Kiersten Donohue, Daryl George and Gemma Donohue. - Credit: Archant

Cupcake business Victoria Yum and pasta purveyors The Cooking Cooks Italian Kitchen, who have stalls at Netil Market in Wetsgate Street, London Fields, went through a two-month application process to make the final cut.

Victoria Yum founder Kiersten Donohoue, of Gainsborough Street, Victoria Park, said: “It was like being chosen for the X Factor. I checked emails all the time until I got the final one. I then started jumping around and the kids thought I had won the lottery. I was absolutely over the moon. All my friends have been referring to me as the Rolling Stones cupcake girl.

“They think I’m supplying them with cakes which is not true.”

The Cooking Cooks Italian Kitchen co-founder Alice Ayshford Sanford, of Powell Road, Clapton, said: “It’s been really good fun. It’s great to be given this opportunity and be showcased at this huge event. We enjoyed seeing The Beach Boys, but sadly they did not pop by for pasta.

“We are holding out for The Rolling Stones to come by on Saturday.”