A Londonwide campaign raising awareness of bowel cancer symptoms is urging people not to flush away their toilet worries.

The government’s ‘Be Clear on Cancer’ campaign, which will appear on TV, radio, online and in newspapers over the next nine weeks, hopes to save lives by getting people to spot the signs early.

Anyone who has had blood in their poo or loose poo for more than three weeks is urged to see their doctor.

Care Services Minister Paul Burstow said: “No one likes talking about their poo – it’s embarrassing. But bowel cancer is the second biggest cancer killer so we need to get over the embarrassment and talk to someone about it.

“No matter how embarrassing it is, talking to your GP can help save your life.”

In 2008 there were around 3,250 cases of bowel cancer in London alone, with 68 cases in Hackney.

Julie Lees, Deputy Director for the North Central London & West Essex Cancer Commissioning Networks added: “The message is clear - the earlier bowel cancer is diagnosed, the easier it is to treat.

“Your symptoms may be nothing serious, but it is better to have them checked out early to be sure.”