Hoxton design student wins prestigious award

Vivien Lambert

Vivien Lambert - Credit: Archant

A Hoxton design student has beat thousands of other hopefuls to win a prestigious award for redesigning a famous drinks brand’s packaging.

Purdey's bottles featuring Vivien's design

Purdey's bottles featuring Vivien's design - Credit: Archant

Vivian Lambert was one of 30 selected applicants to win the Yellow Pencil award, hosted by creative organisation D&AD.

Judges were impressed by his design for Purdey’s drinks, using light sensitive bottles with photochromic ink that shows up in direct light.

When sunlight hits the bottle labels, a message appears revealing the ingredients and health benefits of the drink.

Vivien said: “The brief was to repackage Purdey’s Rejuvenate, a healthy drink that - unlike drinks like Red Bull or Monster - doesn’t contain any caffeine or chemicals. I concentrated my research on how to emphasise this difference in a playful and original way.

“For example, the metallic colours of a jewel beetle became the reference for what I wanted one of my bottles to look like.”

Vivien was presented his award at a ceremony last week, at The Boiler Room in Brick Lane.

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He said: “D&AD is one of the most important design organisations in the world. To have the chance to win a Yellow Pencil award is simply amazing. I feel very fortunate.”