Search

How do you keep customers coming back for more?

PUBLISHED: 13:00 25 November 2018

Jamie Brown, from Archant Local Impact. Picture: DENISE BRADLEY

Jamie Brown, from Archant Local Impact. Picture: DENISE BRADLEY

Archant

How do you build loyalty in your customers, and keep them coming back to you, asks Jamie Brown of Archant’s Local Impact programme.

Local Impact logoLocal Impact logo

Most businesses want repeat custom… OK, for some, like funeral services, it probably doesn’t really happen. However, generally a business will want to deal with the same customer several times.

For this to happen a business needs to have delivered what the customer expected to even stand a chance of a second sale.

Let’s assume that has happened – what then?

Keeping your brand front of mind with great display campaigns, making sure you are visible in search and being generally active in a market will all help, but sometimes you need to take direct action to keep a customer loyal – especially if the competition is keen.

Jamie Brown, from Archant Local Impact. Picture: DENISE BRADLEYJamie Brown, from Archant Local Impact. Picture: DENISE BRADLEY

By asking for permission from customers to keep in touch (keep the GDPR rules in mind here folks) any business can build lists of interested, active and relevant people to re-market themselves to.

How many customers do you deal with on a weekly basis?

If you can engage just one third of them and send them super interesting, exciting and useful content that makes them love your brand, you stand a better chance of getting them to buy again.

Repeat customers are valuable – social media, email and direct marketing are just a few ways you can keep in touch. What is crucial here is the content. Don’t just send waffle or sales bumph, people have seen it too often and it doesn’t work. Invest time and effort (and if need be money) in generating really useful, engaging content for your customers.

Send useful how-to videos, send stories giving advice and inspiration, send humour and insight, send something quirky and different but don’t just send offers… 10per cent off the thing I just bought isn’t going to make me like you let alone buy from you again!

We know how to use this kind of customer re-marketing, we have some very smart people who can create this kind of loyalty-driving content and even help deliver it to your market. If you are interested in finding out how, have a look on our website: https://www.archantlocalimpact.co.uk/email-marketing-turn-contacts-into-customers is a good place to start.

Latest Hackney Stories

10 minutes ago

The Belgian is aiming to help Spurs qualify for the Champions League round of 16 with a win away to Barcelona

10:00

Football manager beat actor Emily Atack to win this year’s series

BBL Cup semi-final: London Lions 97-85 Esh Group Eagles Newcastle

A woman has questioned why no inquest was ever held into the death of her mother, who was sent home from Homerton Hospital without being told her back was broken.

Yesterday, 10:17

Essex Senior League: St Margaretsbury 1 Clapton 0

Yesterday, 09:48

London Lions will look to overturn a two-point deficit when they host Newcastle in the second leg of their BBL Cup semi-final at the Copper Box Arena on Sunday.

Saturday, December 8, 2018

Premier League: Leicester City 0 Tottenham Hotspur 2

Saturday, December 8, 2018

Unai Emery has been speaking after Arsenal’s late 1-0 victory over Huddersfield Town at the Emirates. Read on for what he said about matchwinner Lucas Torreira as the Gunners made it 21 games unbeaten.

PROMOTED CONTENT

Former teacher Steve shares his experiences as a foster carer for teenagers, from dealing with some of their more challenging behaviour, to the rewards of seeing a child develop into a happy and healthy adult

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now


Newsletter Sign Up

Hackney Gazette twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read news

Hot Jobs

Show Job Lists