A Shoreditch show for London Fashion Week is causing a stir amid promises the models will be totally starkers – except for hats, fascinators and hair pieces.

Welsh miliner Robyn Coles admits the stunt was dreamed up purely to raise publicity for her designs, and says there will be “no tricks or hidden underwear.”

Robyn, a former fashion buyer for Browns who began making hats a year ago when she was made redundant, hopes all eyes will be on her first collection.

The models are a mix of friends and life drawing models, many of whom have tattoos and piercings, including comedian Jeff Leach from the BBC documentary entitled Confessions of a Sex Addict and former Miss Wales Sophia Cahill – who will be seven months pregnant.

“I thought it’d be a nice light hearted end to fashion week,” said 31-year old Robyn.

“I’m not a conventional designer so I thought it’d be foolish of me to use conventional methods - plus I can’t afford proper models,” she said.

The “tongue-in-cheek” show will take place in the White Rabbit Studios in The Arches, Dereham Place, just off Shoreditch High Street on February 21.