A Hackney designer has put her experience in fashion and theatre costumes to use, creating alternatives to the traditional yellow high-vis cycling jackets.
Pedal & Co aims to produce original, eco-friendly vests "without compromising their safety and visibility".
The company is the brainchild of urban cyclist Claire Nicolas, and her designs are created in Hackney Wick and realised in a factory near Broadway Market.
"Our reflective vests are the perfect amalgamation of artistic expression and functional purpose set to create a safer environment for everyday urban adventures," said Claire. "A shift towards investing in high-quality garments but also locally made supporting local businesses.
"It was important for me to create a universal piece that would appeal to the general public, regardless of gender, age, height or weight, and be as inclusive as possible. But also a durable garment, water repellent with unique prints and vibe to keep your ride stylish effortlessly."
The company's website is at www.pedalandco.co.uk and funding is being raised via crowdfunding at www.kickstarter.com/projects/clairenicolas/pedalandco-0
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