Pop-up shops transform Old Street station
PUBLISHED: 16:30 27 April 2014
Old Street station is set to become the capital’s first shopping station destination thanks to a score of innovative new pop-up shops.
Transport for London (TFL) hope to “reflect the vibrancy of Tech City” with seven new stores at the busy station, including electric bike innovators Fully Charged, and Makers Academy- who help get people tech-savvy.
Joined by a whole host of others, including a handmade marshmallow company, Mallow and Marsh, the businesses are part of TFL’s £3.5bn development strategy, with exciting new brands popping up across the capital.
Harriot Pleydell-Bouverie, founder of Mallow and Marsh, praised the opportunity for small companies to get exposure normally out of their price range.
She said: “We are very excited about the pop-up. It is fantastic location and a great way for us to increase our brand recognition, interact directly with our customers, and get genuine, honest feedback on our products.
“It’s the kind of exposure, marketing and recognition that small companies can’t normally afford. The pop up is providing a fantastic platform for us to test the market, and interact directly with our customers, getting genuine, honest feedback.”
Jordan Poulton of Makers Academy, added: “We’re creating the developers that will fuel the UK tech industry for years to come. When we were offered the chance to run a popup shop in Old Street Station, right under the Silicon Roundabout itself, the offer was simply too good to refuse.”
The news comes after TFL revealed their collaboration with Tesco, Asda and Waitrose, letting Londoners pick up their shopping at selected underground stations.
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