Pop-up shops transform Old Street station
Little White Lies, the first ever pop-up store at Old Street Station - Credit: Archant
Old Street station is set to become the capital’s first shopping station destination thanks to a score of innovative new pop-up shops.
Transport for London (TFL) hope to “reflect the vibrancy of Tech City” with seven new stores at the busy station, including electric bike innovators Fully Charged, and Makers Academy- who help get people tech-savvy.
Joined by a whole host of others, including a handmade marshmallow company, Mallow and Marsh, the businesses are part of TFL’s £3.5bn development strategy, with exciting new brands popping up across the capital.
Harriot Pleydell-Bouverie, founder of Mallow and Marsh, praised the opportunity for small companies to get exposure normally out of their price range.
She said: “We are very excited about the pop-up. It is fantastic location and a great way for us to increase our brand recognition, interact directly with our customers, and get genuine, honest feedback on our products.
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“It’s the kind of exposure, marketing and recognition that small companies can’t normally afford. The pop up is providing a fantastic platform for us to test the market, and interact directly with our customers, getting genuine, honest feedback.”
Jordan Poulton of Makers Academy, added: “We’re creating the developers that will fuel the UK tech industry for years to come. When we were offered the chance to run a popup shop in Old Street Station, right under the Silicon Roundabout itself, the offer was simply too good to refuse.”
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The news comes after TFL revealed their collaboration with Tesco, Asda and Waitrose, letting Londoners pick up their shopping at selected underground stations.
