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Sad 'tails' are behind wall of toy puppies in Shoreditch

PUBLISHED: 14:19 08 August 2016 | UPDATED: 10:01 09 August 2016

Dogs Trust have come up with an innovative way of raising awareness. (Picture: Matt Alexander/PA Wire).

Dogs Trust have come up with an innovative way of raising awareness. (Picture: Matt Alexander/PA Wire).

www.mattjalexander.com

People on their way to work in Shoreditch last week may have thought they'd gone barking mad when they saw a wall of cuddly puppies.

The Dogs Trust unveiled a billboard in Red Church Street made up of hundreds of toy dogs to increase awareness of the illegal puppy smuggling trade from Central and Eastern Europe.

Passers-by were free to pick up a toy from the board, with each dog’s tag telling the story of the terrible journey their real-life counterparts had to endure to get to England.

Runa Hanaghan from the charity said: “Those who take a toy will discover the terrible journey their cute friend had to endure to get to London through the message on their tags”.

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