Start-up of the week: Rediscover top London museums through Lower Clapton ‘treasure hunt’ app Breadcrumbs Game

The Gazette hunts high and low each week to bring you news of the most interesting new businesses in Hackney. This week, a trail of breadcrumbs led us to, er, Breadcrumbs Game, the Lower Clapton business offering museum fans a new way to experience their favourite places.

You’re never too old for a treasure hunt.

That’s the principle behind Breadcrumbs Game, a Lower Clapton start-up that gives budding explorers an unusual way to enjoy some of London’s best visitor attractions.

For £4.99, museum nut Josh Green and his coder friend James Harwood send customers a set of 15 clues – by text message, one at a time – to help them discover unusual or forgotten exhibits at places like Kew Gardens, the V&A and the Natural History Museum.

Since they set up the firm in January, 200 groups have had a go. (You don’t get to keep the exhibits so it’s not quite a real treasure hunt but we’ll let this slide.)

“They’re all things from the permanent collections,” said Josh, “so it’s a way of re-experiencing places. The V&A one has taken people places they’ve never been, and made them really look at objects they’ve never seen before.”

Check out breadcrumbsgame.com.