Start-up of the week: Rediscover top London museums through Lower Clapton ‘treasure hunt’ app Breadcrumbs Game

Josh Green, co-founder of Breadcrumbs. Picture: Josh Green

Josh Green, co-founder of Breadcrumbs. Picture: Josh Green - Credit: Archant

The Gazette hunts high and low each week to bring you news of the most interesting new businesses in Hackney. This week, a trail of breadcrumbs led us to, er, Breadcrumbs Game, the Lower Clapton business offering museum fans a new way to experience their favourite places.

You’re never too old for a treasure hunt.

That’s the principle behind Breadcrumbs Game, a Lower Clapton start-up that gives budding explorers an unusual way to enjoy some of London’s best visitor attractions.

For £4.99, museum nut Josh Green and his coder friend James Harwood send customers a set of 15 clues – by text message, one at a time – to help them discover unusual or forgotten exhibits at places like Kew Gardens, the V&A and the Natural History Museum.

Since they set up the firm in January, 200 groups have had a go. (You don’t get to keep the exhibits so it’s not quite a real treasure hunt but we’ll let this slide.)

“They’re all things from the permanent collections,” said Josh, “so it’s a way of re-experiencing places. The V&A one has taken people places they’ve never been, and made them really look at objects they’ve never seen before.”

Check out breadcrumbsgame.com.