Hundreds flocked to the launch of a unique tool to marry technology and creativity this month.

The event was to celebrate website, Hiive.co.uk, which offers myriad job opportunities for those in the creative industry and ways of showcasing creative professionals in an imaginative way.

The event featured talks from broadcaster, journalist, and novelist Caitlin Moran and IT Crowd and The Office producer Ash Atalla who were among nine industry speakers that gave their backing and shared insights on the importance of the creative industries in the UK.

With speakers from Google, BBC, Channel 4, Playmob, Blue-Zoo and Decoded the event, at The Trampery by Old Street roundabout, represented 14 different creative sectors under one roof.

Since launching in beta the site has attracted more than 6,000 members and more then 100 students and trainees travelled from all around the country to hear the inspirational talks, attend networking sessions and access job opportunities.

Hiive ceative editor Ciaran Burke, hosted the day.

He said: “Hiive was born out of the success of the creative industries.

“The industries grew by almost 10 per cent in 2013, representing 5.6 pc of UK jobs. If we include creative roles in non-creative sectors, this amounts to 2.6m jobs, or one in 12 of all UK jobs.

“We needed an online platform that could champion these people, encourage the growth of the creative industries and get creatives talking to one another within and across the different sectors. Not only that, but there was, and still is, a huge need to open up careers in the creative industries to a much broader, more diverse demographic across the UK.

“We’re so excited to be able to bring together everything Hiive has to offer at Hiive Live and to have the support of such fantastic and inspirational ambassadors such as these.”

Hiive brings together different ways of furthering the creative sector to meet the needs of its many users.

Those seeking jobs can create a personal portfolio and browse opportunities, courses and projects to further their career, while potential employers are connected to a relevant pool of talent. Networking is also encouraged so users can collaborate, and kickstart creative projects, share ideas, and promote events within Hiive.

Caitlin Moran said it was important to have a tailored service so people could express their individuality.

She said: “It’s important to express your individuality whatever you do. There is a need for a tool and portal that allows you to be more than just a name on a piece of paper by showcasing your portfolio in the way you want.

“Not only that but it breaks down barriers that have previously meant the privileged are more likely to get into the creative industry, opening doors to employers all over the UK based purely on the merits of your work.”

For more information, visit Hiive.co.uk